Do you know your Unique Selling Point?

Do you know your Unique Selling Point?

As small business owners we can easily get caught up in being stretched in many directions to keep our business running and bringing the cash flow in and forget to work on ‘growing’ our business. It is this rat race ‘effect’ that tends to hold us back from planning...
Why do we need to ask for referrals?

Why do we need to ask for referrals?

This coming year we will celebrate INfuzed turning five years old. We never considered ourselves as just a networking group; we saw ourselves as more. That being said, I love to network. I love meeting new people, making connections and creating opportunities. My...
Why is my market not responding?

Why is my market not responding?

A majority of small business owners start their business because of one or more of the following reasons: 1) Passionate about helping others in a field they know well 2) Love the work 3) Have a trade/expertise they want to monetise 4) Want freedom in their work 5)...
Why do we need to BURN the PAST?

Why do we need to BURN the PAST?

For  many years I have been re-playing the successes of my past over and over… trying to recapture those awesome moments where I felt invincible and anything I set my mind to I could achieve. I now know it was easier for me to be successful when I was younger because...
Where is your market?

Where is your market?

I would say the hottest topic for small businesses at present is ‘marketing’. I believe this is because the digital world has brought about such a dramatic change to the way we deliver our marketing that most small businesses owners are still grappling to keep up. The...

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